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MK Sweaters playing with blends to create high-value products…

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Apparel Online Bangladesh October, 2016

READ MORE ON Bangladesh Garment IndustryBangladesh Garment Manufacturing IndustryProduct Development

The urgency of beating the competition has led many exporters to innovate, but the same is not restricted to only the big exporters as many mid-level exporters too are creating niches to stay relevant to the buyers. Among these upfront exporters is MK Sweaters, set up in 2003 by two brothers, Md. Salim Rana (Chairman) and Russell Rana (Executive Director). Realizing early that sweaters are among the core products sourced from Bangladesh with a majority of manufacturers involved in the category, the duo devised a strategy to create unique blends to differentiate the products. Moving one step ahead they have recently added high-end knitted jackets in varied designs and fabric blends to their product profile which has received assertive appreciation…

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Source: Apparel Online Bangladesh October, 2016
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