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Niche – The Saviour!

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Apparel Online Bangladesh March, 2017

READ MORE ON ActivewearApparel ExporterGarment ManufacturerGrowth Strategies

Deputy Managing Director of Chittagong-based Mars Apparels underlines how turning to niche, helped it negate competition to grow and prosper

Diminishing profit margins in basic products have pushed many small- and medium-sized garment manufacturers to the brink, but the gritty and the resourceful have managed to find in niche just what they were looking for to not only survive and sustain, rather prosper! Chittagong-based Mars Apparels with two factories – Mars Apparels Ltd. and Mars Sportswear Ltd., is one such name which has been built on its inherent strength in knits, creating a niche for itself in activewear and ladies’ intimatewear, product categories that are high-up in global demand list, and also commanding better price points. Established in 1994 with around 150 employees…

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Source: Apparel Online Bangladesh March, 2017
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