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Shayan The Bedding Company

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Apparel Online India March, 1-15, 2015

Adding a new dimension with all white value-added collections

Going deep and niche is the growth strategy at Shayan – The Bedding Company. Just a year old, the company has a lineage of belonging to a group which is a traditional exporter of home furnishings under the name ‘East India’, as also running a buying agency Expo India that specializes in home furnishing. Headed by the young Chetan Shah, the company is catering only to value-added bed linen that too in white colour, mostly for the European market. Working on a unique collaborative supply chain model, Mumbai-based Shayan is now looking to enter the…

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Source: Apparel Online India March, 1-15, 2015
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