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Traditional techniques: Reasonable business opportunities for growth

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Sticking to own specialization is still a reasonably good idea for sustainable growth especially when it comes to traditional or heritage techniques. It also gives the advantage of less competition and establishes a company’s reputation in that particular segment. Jaipur and many other cities of Rajasthan are perfect examples of this phenomenon and are globally known for their specializations, be it traditional prints or specific type of handwork. There are many companies in this region that have for many decades stuck to one particular traditional technique. Though they have limitations too, and can’t grow multifold, but are still satisfied with the stable growth seen…

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