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Birla Cellulose: A leader in sustainability through collaboration with brands, knowledge-sharing and efficient R&D

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Apparel Online India March, 1-15, 2015

The growing consciousness of consumers, brands, factories and industry is leading to a revolution of sustainable change, and everyone is doing their bit in this endeavour. Amongst them is Birla Cellulose, part of the Aditya Birla Group, a global leader in man-made cellulosic fibre industry which is continuously focusing on building sustainable leadership by creating value through innovations in products and processes, excellence in quality, services and people development, and a better environment for the future. Talking exclusively to AO, Manohar Samuel, President (Marketing and Business Development), Birla Cellulose, shares the company's vision towards sustainability and the growing awareness about the same. With assimilated efforts in green R&D,…

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Source: Apparel Online India March, 1-15, 2015
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