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Coats moving from product leader to solution provider

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Apparel Online Bangladesh December, 2016

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About a decade ago a company doing global business had a distinct edge over local companies…, but now the dynamics are not as simple. Every company is geared up to provide the best product and ‘quality’ which is not so much a debate now. Yet, the global companies are finding new ways to stay ahead, and one of the most important is ‘responsiveness to customer need’, or to put it more simply ‘service’. How best and in what way can a company support its clients, is the key today of growing business. One company which admitted that it was mainly a product-focused company earlier, but has today…

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Source: Apparel Online Bangladesh December, 2016
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